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Report: Only 16% of Cord Cutters Share Passwords

Recently a new buzz has been hitting network executives that of password sharing as cable companies started to look for ways to block it.

The fear has been that a growing number of Americans and cord cutters in particular are not paying for content but just using the passwords of family or friends. Cable companies recently are seeing this as a great threat and are looking for ways to shut it down.

Now there is a new study from Parks Associates that shows the number of Americans sharing passwords may not be as high as first believed.

According to the report, only 16% of US broadband households use someone else’s password to access an online video account.

Password sharing still hurts the content creator; however, the good news for the companies is it is not as widespread as many suspected. With that said still look for content owners and cable networks to continue to crack down on the practice in an effort to help slow their dwindling subscriber numbers.

How will they crack down on password sharing? Many have started to limit the number of logins you can use. Others have limited access to inside of one’s home network. Look for methods like these to become even more popular.

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15 Responses to Report: Only 16% of Cord Cutters Share Passwords

  1. Joseph ewing January 18, 2018 at 11:30 am #

    Report: Only 16% of Cord Cutters Admit to Sharing Passwords

    Fixed it for you. 🙂

    • Marc H January 19, 2018 at 4:01 am #

      Also, alot of people don’t know they are sharing their PW.

  2. f00lme0nce January 18, 2018 at 12:52 pm #

    Cable customers who have tv anywhere logins can share their credentials, so why is this a cord cutter issue?

    • TaiPeng January 19, 2018 at 2:38 pm #

      Number of logins does not tell you how many users there are. It is impossible for them to know how many users there are in a household.

  3. TexMarque January 18, 2018 at 1:24 pm #

    This is a non-issue. As stated, limiting the number of streams does the trick of “sharing” passwords. Who cares? not Netflix or anybody else for that matter. Do they really know where you or your family member is at any given time? If they allow 2 or more streams at the same time, do the terms of service require the streams to be at a specific location, not that I know of.

    • Marc H January 19, 2018 at 4:11 am #

      They don’t intend for you to share outside of your household. they won’t do anything for now. There are some easy solutions for this when they want to implement them. I think once they feel they have full saturation they will begin cracking down. I would bet Amazon doesn’t have the same problem the other streamers do, due to the ability to use the PW to buy things.

  4. Robert Anthony Hartzell January 18, 2018 at 3:33 pm #

    Sharing can cut costs drastically. Our family shares Directv Now and Netflix with my parents. Netflix, Youtube and TV Everywhere Apps (Disney/Nick) is all our kids want to watch, so that makes up for DTVN being so limited. Cost for both of us is under $25. Sling Orange+Blue would also be another good alternative if you need more live streams (4 total).

    • Carl Brenda January 19, 2018 at 9:33 am #

      It’s morally wrong. As I tried to explain before to someone who had the same idea as you. It’s really no different than a person running a cable illegally. You pay for a cable hookup at your house, but you can’t run a cable next door to your parents because it’s illegal and stealing. Yet somehow paying for 1 subscription to a service and sharing with others is not wrong??????? Hopefully these companies will crack down soon. Unfortunately, it will hurt those with a moral compass as well as those who break the rules. But that’s the way we are in today’s society.

      • TaiPeng January 19, 2018 at 2:41 pm #

        What is “sharing”? A TV in a different room under the same account is sharing now? Using different devices is sharing? Come on now. That was the entire point of cord cutting.One device at a time? I can’t watch two shows simultaneously now? Come on!

        • snintendog January 21, 2018 at 10:05 am #

          Morally Wrong? what is morally wrong is cable providers originally saying Cable WOULD NEVER SHOW ADS then 5 years later they show ADS and upped the prices for their service with no upgrade in how good it was and continued to up the prices at insane rates and you are worried that someone in the same house can have their kids watch something other than the shows a parents wants to see, screw you and your so called morality. Even for sharing with your friends and family that don’t live with you isn’t an issue you are still paying for the shit why the hell can’t you do what you want to do for something you payed 1200$+ a year for.

      • Robert Anthony Hartzell January 21, 2018 at 1:13 pm #

        It’s only morally wrong when you use a service as it was not intended. Vue, Hulu and Youtube TV are all location locked, which means they were not intended to be shared in multiple households. I’m not sharing any of those services, or suggesting that anyone should. Sling, Directv Now, and Netflix are not location locked. Netflix has even went on the record of saying they don’t care if passwords are shared.

        • Carl Brenda January 22, 2018 at 9:39 am #

          That’s what I was getting at. There was a gentleman on here a couple months ago stating that he had Directv Now and had given his daughter who lived in a different address the password. I argued that what he was doing was actually no different than paying for a cable installation at your residence and then running coax to your parents who live next door. It is illegal. Just because Sling, Directv Now, Hulu etc.. for some reason didn’t make it abundantly clear that purchasing a subscription to their services, entitled only the purchaser or the inhabitants of the residence the account is registered to, access to the content, doesn’t mean that intent should be discarded. Just because I have free speech doesn’t mean I should not be prudent with what I say. Just because one purchases a subscription to Directv Now, Sling, Hulu etc., doesn’t give them carte blanche to share their password.

  5. Mike Thaler January 18, 2018 at 11:38 pm #

    We are semi-retired have 2 homes. Was paying Comcast $80+ month for cable only in one home. (low level premium pkg.) Other home has the works from Comcast via HOA.
    Comcast put 2 of the 3 news channels on a basic tier. To get the 3rd, we had to buy a pkg. that cost $12v more to get the 3rd news channel. We decided to subscribe to YTTV and get the missing channels via using our own password on our own “other” account. Saving $50 a month.
    One advantage to streaming in both places is that you can set up your tablet on the kitchen counter or balcony and stream. Don’t need to be where you have a large screen.

  6. Rob H. January 18, 2018 at 11:44 pm #

    And yet, was it Charter CEO? freaking out over password sharing.

  7. TaiPeng January 19, 2018 at 2:36 pm #

    BS Microsoft style restrictions on use coming for customers as well as dwindling subscriber numbers for streamers. Restricting my use of a product is the worst PR move for a tech company. Why punish all users for a 16% minority? Businesses and government see us consumers as criminals. What a poor way to do business.