As cord cutting grows it looks like Hulu is reaping the benefits. Earlier this year Hulu reported that they had reached 17 million subscribers. Now Hulu’s CEO Randy Freer says Hulu is drawing near 20 million subscribers during an interview with The Hollywood Reporter.
This still puts Hulu well behind Netflix and Amazon. Recently Amazon announced they have topped 100 million subscribers. Yet Hulu market is far smaller than their larger competitors. Both Netflix and Amazon are rolling out nationwide well Hulu is still limited to the United States. (Note Hulu Japan was sold some time ago.) Hulu’s growth to 20 million subscribers puts them far ahead of the services fighting for 4th place. For comparison, Sling TV is currently at about 2 million subscribers.
“2017 was a momentous year for Hulu. We took several major steps to become a 21st century direct-to-consumer media company, evolving into both an aggressive SVOD business and a formidable new live TV provider,” said Hulu CEO Randy Freer in a statement when they announced Hulu had reached 17 million subscribers. “The year ahead is going to be even bigger, as the company invests more in content—live, library and original—as well as technology and data to make Hulu the leading pay TV choice for consumers.”
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