Report: Netflix, Disney, and YouTube Will Generate the Most SVOD Revenue in 2021

Streaming is still moving onward and upward in terms of popularity and revenue, and it doesn’t seem to be slowing down. A new report by Brightcove estimates SVOD services revenue will increase by nearly 30% in 2021.

“We expect that this year, SVOD revenues will increase by 29.9% to $38.15 billion,” the report states.

Netflix is still the leader when it comes to holding the largest share of the market’s revenue. The streaming giant will generate just under a third (30.8%) of all US OTT subscription revenues in this year, followed by Disney whose entities Disney+, ESPN+, and Hulu will account for 25.9%. YouTube is the third-largest market shareholder with 13.2%

Although Netflix is still the leader in market share, its 30.8% hold is down from a much larger 44% just two years ago. Newer streaming services like Disney+ and HBO Max are slowly but surely starting to eat into Netflix’s revenue.