Roku announced today the addition of the Peloton App to the Roku Channel Store. Roku users can now add the channel and enjoy studio-style workouts from the comfort of home, with or without a Peloton bike.
Existing Peloton customers can access the app with their credentials. New members can sign up using Roku Pay.
“As people continue to stay home, the television is increasingly becoming their window to the world, providing virtual access to the gym, travel, food, learning, and more,” said Regina Breslin, Director of Content Acquisition, Roku. “Consumer appetite for compelling content has never been stronger and we’re focused on delivering programming Roku users want and love. We’re excited to bring Peloton’s incredible fitness programming available to millions of streamers.”
Roku notes that the Health & Fitness category has grown significantly during this period of stay at home orders across the country. In the U.S, the Health & Fitness category experienced the largest growth in streaming on Roku devices year-over year when compared to other genres on the platform, growing by more than 130% in May. The addition of the Peloton app offers one more opportunity to stay in shape without hitting the gym.
“We are excited to roll out our best-in-class streaming fitness service onto the Roku platform,” said Karina Kogan, SVP & General Manager, Peloton Digital. “We’ve seen growing engagement with our TV apps, especially as more and more consumers look for at-home fitness solutions to keep them physically and mentally fit.”
About the Peloton App
The Peloton channel, which provides thousands of instructor-led, immersive workouts that can be done with or without equipment, enables people to stay active from the comfort of home through live and on-demand studio-style workouts. Now, Peloton’s best-in-class fitness content can be viewed on the biggest screen in the home via Roku devices, making it easier to experience Peloton’s floor-based disciplines like strength, yoga, HIIT and dance cardio, and meditation, in addition to its breakthrough cycling and running workouts.
Pricing
A 30-day free trial is available to new Peloton users at launch. Following the 30-day trial, the app-only Peloton Digital Membership is $12.99/month. Existing Peloton customers, including owners of the Peloton Bike and Tread, as well as Peloton App subscribers, can sign in on their Roku device using their account credentials.
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