Roku & Amazon’s Fire TV Are Neck & Neck As They Fight For Streamers in The United States

Roku and Amazon have been fighting it out for dominance in the United States. Recently Amazon announced that the Fire TV has more than 34 million active accounts. This is up from 30 million active users that were announced in January. This comes after Roku announced they have topped 29.1 million active accounts in the first quarter of 2019. Sadly, we don’t know how many devices that represents. One account could easily represent five or more streaming players.

Now TDG reports that of all broadband households in the United States 21% use a Roku and 23% use a Fire TV. This puts the two about even statistically.

“While Amazon Fire TV has more active users than Roku globally, when we focus on the US market only and separate streaming boxes and sticks, the competitive landscape is a bit more even,” a TDG rep says in a statement on its website.

What is most interesting is the breakdown of who dominates what device category. Roku dominates streaming boxes with almost 51% of all streaming boxes sold being a Roku. Amazon dominates streaming sticks with over 56% of all streaming sticks being a Fire Stick. Yet when you average everything out against all broadband households they came in about even statistically.

A few other numbers: Apple TV has about 26.7% of set-top boxes and Chromecast has about 2% of all streaming sticks.

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