According to the survey, Roku once again dominated with over 69.6% of American readers using a Roku streaming player. That is more than double the combined number of cord cutters who said they use a Fire TV (36.6%) and the Apple TV (28.4%).
These numbers line up with a Conviva study that was released this year that said Roku had more than double the number of streaming viewers than the Fire TV.
Here is a full break down of what devices our readers use: (Note: Many cord cutters use multiple devices.)
- Roku (All Versions) 69.6%
- Fire TV (All Version) 36.6%
- Smart TVs 29.5%
- Apple TV (All Versions) 28.4%
- Chromecast 16%
- Game Systems 10.6%
- DVR 7.1%
- Nvidia Shield 6%
- Air TV 5.4%
This may seem like a small thing for Roku to have such a large dominance among cord cutters. Yet this allows Roku to be a gateway for cord cutting services and forces companies to put their apps on Roku or risk missing out on the majority of cord cutters.
This is likely the reason why Apple is reportedly in talks with Roku to bring their new TV service to Roku players with the addition of AirPlay 2 on Roku.
Are you surprised by this breakdown? Leave us a comment and let us know what you think of Roku’s dominance.
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