The battle for your living room is heating up with Amazon recently investing heavily into ads. Now Roku is launching TV commercials to help Roku continue as the most popular streaming player in the United States.
Here is the TV commercial Roku is starting to air:
https://www.youtube.com/watch?v=rD97WQhdzec
Roku reportedly makes up half of all streaming players sold in the United States. According to Roku, one in three smart TVs sold in the United States are Roku TVs. Yet Amazon has been investing heavily in promoting the Fire TV.
Amazon has recently been investing in TV commercials and influencer marketing on social media to promote the Fire TV. Amazon reports that they have more Fire TV accounts worldwide than Roku has. Roku accounts. Now Amazon is working to become the most popular streaming player in the United States.
The question now is what will Apple do as the Apple TV has been in third or fourth place for years now. Will Apple join in the marketing push?
Roku reports that it makes about $20 a year for every Roku account from ads and subscriptions. With a strong revenue like that you can see why Roku and Amazon want to spend big on marketing to grow their user bases.
What do you think of Roku’s new commercial? Leave us a comment and let us know.
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