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Roku Is Mandating All Large Roku Channels Add the New Automatic Account Linking Feature

Yesterday, Roku announced Roku OS 9.1, which includes the ability to allow Roku owners to log in to a streaming service on one Roku and have all their Rokus automatically log in. Now Roku is updating its rules for Roku channels to mandate all large Roku channels add this feature.

Already many cord cutting Roku channels support this feature including Sling TV. With this new mandate, we should see more Roku channels add this feature in the weeks and months to come.

Here is the full break down of all the rule changes for companies that want to offer their streaming service on Roku that will affect you:

2.3 For authenticated transactional channels (SVOD and TVOD): Channels must allow account sign up and sign in to be completed on the device, without visiting an external webpage.

What does this mean? In short, you will now be able to log in to a Roku channel without needing to use a web browser. Companies can still offer an option to link your account to your Roku through a web browser, but they must also offer an option to log in through your Roku.

4.2 Automatic Account Link must be integrated in channels that require a user account to log in and that stream more than an average of 5 million hours over the last three months.

What does this mean? In short, now all large Roku channels will be required to support the new Account Linking feature. This means you will soon be able to log in once and have it log you in on all of your Roku players.

So, the good news is hopefully soon when you log in to ESPN or Netflix all your Roku players will automatically log in.

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