Today Conviva released a report looking at the current state of streaming and streaming players. In this report, Conviva announced that Roku is still the most popular streaming player accounting for 41% of all streaming viewership, but the Fire TV is catching up.
According to the report, the Fire TV saw the biggest jump in streaming hours now making up 18% of all streaming—a 240% jump from their seventh place finish the year before.
Conviva didn’t announce the viewership numbers for Apple TV or Android TV but did say the Apple TV has the fastest video start of any of the devices they tested.
“As streaming becomes a bigger part of their everyday lives, viewers continue to migrate toward devices and services that offer those best-in-class experiences,” said Conviva CEO Bill Demas. “With more options emerging, their expectations are higher than ever.”
For years now there has been a race to be the largest streaming player on the market. This lead gives the winner a huge amount of control over the future of streaming. In recent months, Roku and Amazon have been pulling away but Apple and Google have both been making moves to regain ground.
About This Study
Data for Conviva’s Annual State of the Streaming TV Industry report is collected using the company’s proprietary sensor technology, which is embedded directly within 3 billion video applications streaming on devices globally. Conviva currently measures 1 trillion data events per day for top streaming TV providers worldwide, across 180 countries and five continents. In this report, the year-over-year data was normalized for a consistent set of Conviva customers in both 2017 and 2018.
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