Roku Launches Roku TV Ready Program for Seamless Product Integration

Today, Roku announced a new partnership program that will allow consumer electronics to pair seamlessly with Roku. The Roku TV Ready program will make the setup process easier for consumers, as well as allowing for devices to be controlled with one remote for a simplified viewing experience.

“Our goal is to make the TV experience incredibly simple, accessible and fun. Roku devices continue to delight millions of consumers for these reasons. And now with this new program we hope to make it super easy to setup and control soundbars and audio/video receivers using just a Roku TV remote,” said Mark Ely, Vice President, Retail Product Strategy at Roku. “Meanwhile, consumer electronics brands benefit by offering their products in a more appealing way to our large and engaged audience of millions of active accounts.”

The first partners under the program are TCL North America and Sound United, parent company to Denon, Polk Audio, Marantz, Definitive Technology and Classé, which will feature Roku TV Ready products for select brands later this year.

“Denon is consistently at the forefront of technology trends and services. Our joining the Roku TV Ready program demonstrates a continued dedication to this ethos while offering consumers an incredible value, endless entertainment and new features delivered over time,” said Brendon Stead, Senior Vice President Product Development at Sound United, parent company to Denon. “The Roku TV Ready program enables Denon users to easily access Denon product features via the Roku TV Remote, among other features. In the name of seamless entertainment, this is a boon for watchers everywhere.”

“TCL and Roku have been working to deliver incredible home entertainment innovation to consumers for many years and we’re thrilled to be extending our partnership to home audio compatibility,” said Chris Larson, Senior Vice President, TCL. “As America’s fastest-growing TV brand, we’re focused on providing a first-class home theater experience and a big part of that is ensuring consumers know their TCL television will work well with other products throughout the home.”

Later today, TCL is set to announce support for Roku TV Ready, making it the first brand to sign on. Later this year, we’ll see a Roku TV Ready soundbar from Sound United under the Denon brand. Roku TV Ready features will be implemented on Roku TV models later this year.

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