Roku announced this morning that the Peacock app is officially available through the Roku Channel Store, nationwide.
“Demand for compelling content is fueling a surging shift in consumer behavior to streaming that is reshaping the current media landscape,” Tedd Cittadine, Vice President of Content Acquisition, Roku, said in a statement to Cord Cutters News. “We are pleased that NBC agreed to a very positive and mutually beneficial partnership to bring Peacock to America’s #1 streaming platform. We are excited by the opportunities to integrate NBC content within The Roku Channel while we also work together with Peacock on the development of a significant and meaningful advertising and ad tech partnership. This is a great outcome for consumers and we look forward to growing together with Peacock as they bring their incredible content to the Roku platform.”
With Peacock, viewers will have access to over 20,000 hours of on-demand movies and shows, along with live news and sports programming from NBCUniversal and its partners.
“We are excited to bring Peacock and its unrivaled catalog to millions of Americans who enjoy entertainment on their favorite Roku devices,” said Maggie McLean Suniewick, President, Business Development and Partnerships, Peacock. “Roku customers are engaged streamers and we know they’ll love access to a wide range of free and paid content.”
Peacock has a free tier with limited content. Peacock Premium is available for $4.99 per month. Viewers may also upgrade Peacock Premium to an ad-free tier for an additional $5.00 per month.
In addition to Roku, Peacock is currently available on Apple devices, including iPhone, iPad, iPod touch, Apple TV 4K, and Apple TV HD; Google platforms and devices, including Android TV devices, Chromecast, and Chromecast built-in devices; Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X; and VIZIO SmartCast TVs, Sony PlayStation 4 and PlayStation 4 Pro, and LG Smart TVs. Comcast’s eligible Xfinity X1 and Flex customers, as well as eligible Cox Contour customers, enjoy Peacock Premium as part of their subscription at no additional cost.