Today Roku announced that they have teamed up with Funai Electric, the company behind Philips TVs. With this deal, Funai Electric will release Philips branded Roku TVs.
“We are excited to work with Roku to deliver an exceptional streaming service on our Philips branded TVs,” said Peter Swinkels, GM, Product Planning at Funai Electric. “The Philips brand is a well-known and trusted brand in the US that delivers best-in-class performance TVs. By using the Roku operating system to power Philips branded TVs, our customers will enjoy a simple-to-use interface that offers excellent streaming entertainment and discovery features for smart TVs today. We look forward to delivering new Philips Roku TVs later this year.”
“Philips is a great brand that is widely recognized by consumers,” said Chas Smith, general manager of Roku OEM. “Combined with Roku’s operating system, we can deliver a smart TV that offers value, simplicity, and entertainment.”
Roku says these new Philips Roku TVs are expected to hit the market this year. Right now Roku and Funai have not announced what stories will carry the Roku TVs. Currently, Philips TVs are sold at Target, Walmart, Best Buy, and Amazon among other stores. Hopefully, all of these stores will also carry the Philips Roku TVs.
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