Today during Roku’s 3rd quarter 2019 earnings call Roku announced that ad-supported viewing is growing faster than subscription viewing on services like Netflix. According to Roku their video ad impressions have more than doubled. Roku saw revenue from ads and subscriptions jump 112.2 million up 59% over the same period 2018. This is compared to revenue from streaming player sales that was just 6.2 million. Roku also reported that they now have 32.3 million active accounts.
Recently we have seen several new ad-supported services launch including STIRR and IMDb TV. Now with ad impressions doubling and ad-supported viewing growing faster than traditional streaming services you can see why.
Roku has for some time now heavily focused on ads along with subscriptions for growth. Now with numbers like this, you can see why Roku is happy to sell a cheap streaming player in exchange for customers viewing more ads.
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