Roku’s CEO Sees Their Future as a TV not a Box…

roku_anthony_wood_ceo_at_headquarters_saratoga_apRoku has long been known as a streaming box company, but in a recent interview with the CEO of Roku Anthony Wood said Roku has a different plan for the future.

“We sell more streaming players than anyone, but it’s also probably not the most important part of our business. The most important part of our distribution business is TV licensing,” said Wood.

Roku has been making TVs now for over a year and has sold over a million TCL Roku TVs in 2015. Now Roku wants to double down with the recent release of 4K Roku TVs and soon-to-be-released Roku HDR TV from TCL.

As more and more TV manufacturers move away from proprietary OS to a Roku TV, Android TV, and even a FireFox TV OS, it will help make smart TVs a better option. Now more developers will be willing to make apps for smart TVs because they will reach a wider audience.

In the past when a smart TV OS had just the fraction of users that a Roku or Fire TV have many developers didn’t make both for smart TVs. Now Roku is hoping that pushing their huge channel lineup will attract more TV manufacturers to their OS as a way to get access to an ever-growing lineup of channels.

This does not mean Roku is dropping out of the Roku set-top box market—just that they do not see it as the future of Roku.

Source: BusinessInsider 

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8 Responses to Roku’s CEO Sees Their Future as a TV not a Box…

  1. Matt May 29, 2016 at 8:58 am #

    But if my Roku box breaks down it’s much easier and inexpensive to replace than a large TV worth hundreds. Consumers think of these things, CEO’s apparently don’t.

    Hopefully Roku won’t ignore their streaming boxes and become like Apple TV which took years to update their streaming box and only did so because they were falling behind the competition.

  2. clocks May 29, 2016 at 9:38 am #

    Roku is making a mistake.

  3. Traci May 29, 2016 at 10:07 am #

    Every single TV nowadays is a smart tv and could break down. But it is very uncommon. When it does happen warranty service comes to your home and fixes it. They are joining the fray by licensing roku o/s and channels to smart tvs. They are STILL selling Roku boxes. So you have a choice. Many people do not like a bunch of things hanging off of their televisions.

  4. clocks May 29, 2016 at 12:57 pm #

    Why spend $$$ building something that will become obsolete is 2 years into an appliance that will last 10 years? I’d rather get the TV for $50 cheaper.

  5. Steve Shank May 29, 2016 at 2:17 pm #

    TVs are selling the feature of built-in Internet streaming. If Roku doesn’t take advantage of the huge new market, they will be left behind. If they do, new streaming services will have even more reason to deal with them because they will have more market share.

  6. Bob May 30, 2016 at 7:49 am #

    TVs are horrible at running “SmartTV” unless they are the highest end. You will also get a Roku stuck at what ever feature level you get the TV. I understand their move to lock people in before they realize they have a choice. They should make it modular so you can insert a new Roku chip for upgraded features or something. Personally I have only had Roku once (Roku 2 I believe) and I was not impressed with it. Never understood the draw of the box other than price.

    • Jim Bob June 6, 2016 at 2:58 pm #

      “You will also get a Roku stuck at what ever feature level you get the TV”

      Not really. You can still use a smart TV like a dumb TV.

      For instance, I could buy a dumb TV today and save $50, but then spend another $35 for today’s Chromecast. So I saved $15, but the installation isn’t as clean.

      Or, I could just spend the extra $15 and get a smart TV with a current Roku built in.

      Either way, two years from now, I can still buy the latest streaming stick and have all the newest features on either TV.

  7. Bob May 31, 2016 at 8:58 am #

    Until they improve both the quality control and the customer service on their Roku TVs, and make sure they are completely and freely upgrade-able for firmware, interface, or channel updates as long as owned, I think this is a bit premature.