Samsung Will Launch New 4K Projector, ‘The Premiere’ Later This Year

Samsung has announced the latest edition to its ‘Lifestyle’ series, this time it’s a 4K, ultra-short throw projector called ‘The Premiere.’ The laser projector is designed to be a high-end alternative to Samsung’s traditional QLED TVs that doesn’t pull focus away from your home decor.

According to Samsung, this projector can be placed right in front of your wall and produce optimal results, this the ultra-short throw claim. It comes in two models, the LSP9T, which offers a 130-inch projection, with peak brightness of up to 2,800 ANSI lumens. Samsung is calling it “the world’s first HDR10+ certified projector with triple laser technology.” 

The smaller version is the LSP7T which has a 120-inch projection and not quite the depth or brightness as its bigger sister, but still a nice option if you’re looking for something to blend right into your livingroom unnoticed. Both sizes will serve as full functioning Smart TVs when they’re on, providing access to all the apps and services on other Samsung Smart TVs.

“Over the past few months, we have seen how consumers are spending more time at home and how the role of everyday life continues to change. TV has become the center of entertainment, a fitness partner, a co-worker and a source for news,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “The Premiere re-imagines the home cinema experience with an all-new, compact design, 4K picture quality and big sound for tight spaces that can be used for any at-home activity and living room arrangements.”

There’s no official release date yet, though it will begin rolling out in the U.S., Europe, and Korea later this year. Still no pricing details either, but you can expect it to come with a pretty extravagant price tag. The Premiere joins the devices Samsung’s existing Lifestyle series including The Serif, The Frame, The Sero, and The Terrace.

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