Roku Stick 4K

Scammers Are Targeting New Roku Owners

This week Roku is officially launching a new line of Roku players. This means thousands of new Roku owners will be setting up their new Roku and many will likely find themselves facing a popular scam targeting Roku owners.

For some time now Cord Cutters News has been getting complaints that Roku owners are being charged to activate Roku devices that they just purchased. These complaints have recently been growing with buyers saying they have been charged $25 to $50 to set up their Rokus.

This is a scam! Cord Cutters News has confirmed with Roku that setting up your Roku is still 100% free after you buy your Roku.

The issue seems to come when new Roku owners are told to go to Roku’s site and enter a code on their screen. A growing number of buyers are not just entering the address shown on the screen but Googling Roku Activation and clicking one of many non-Roku sites that come up in the search results.

These sites often have Roku in the name but are not owned by Roku. They offer to set up your Roku for you and even offer a phone number and live chat; however, some of these services (we have not tested all of them) will charge for setting up your Roku—a process that is 100% free if you do it. Some of these sites lead the caller to believe the only way to set up their Roku is to pay.

How to set up your Roku.

If you need help setting up your Roku all you need to do is follow the on-screen instructions. At some point it will give you a 5-letter/number code that looks like “XD12G.” (That is just an example, every Roku has a different code.)

Just go to and enter the code you see on your Roku. Do not Google Roku Activation. Just enter the link as shown above or click that link to open a new window.

From there Roku will ask you to log in if you already have a Roku account or to create a free account by entering a user name and password. That account will allow you to easily set up new Roku players by just logging in.

Now you are all set. Your Roku will automatically finish the set up after you finish setting up your Roku account.

Remember: There is no cost to set up a Roku after you buy it. Also remember to be careful that the website you are on is the real website—not a fake one. Any website that is not is not a Roku-owned website.

Hopefully this helps you avoid spending money on something that is free.

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

18 Responses to Scammers Are Targeting New Roku Owners

  1. Bob Geiger October 8, 2017 at 12:02 pm #

    Great information. I had the original device years ago but have since moved on to a device with greater personalization options, and a smart TV with the apps baked in….if only Hulu would update thier app on the tv I would be so happy

  2. Scott Bunker October 8, 2017 at 12:44 pm #

    Great advise. Roku … the streaming version of AOL ?

  3. Dennis Anderson October 8, 2017 at 12:59 pm #

    can you deactivate a unit. I want to give one of my old models to my son & have him reactivate it.

    • Todd October 8, 2017 at 2:03 pm #

      The easiest way is to go through the settings menu and factory reset it.

      • RowMan October 8, 2017 at 9:21 pm #

        Also best to delete the device from your Roku account online. That way it will set up as a completely new device instead of it asking for the Roku username and password when the new person tries to set it up. Could be confusing to the uninitiated.

        • Todd October 8, 2017 at 11:11 pm #

          Good call. I forgot that part.

    • Tim Klein October 9, 2017 at 6:40 am #

      Sure. Just send me $50

      • Debbidoodles October 9, 2017 at 7:09 am #

        Tim Klein ……. That just actually made me really LAUGH OUT LOUD !!! Thanks for the morning giggle !! ?

      • Dennis Anderson October 9, 2017 at 2:23 pm #

        Has anyone been stupid enough to send you $50.

      • nimbyyg October 10, 2017 at 11:18 am #

        Hey Tim, I sent you $50, and you haven’t activated mine yet!

  4. Vegas Steve October 8, 2017 at 1:12 pm #

    A fool and his money are soon parted. If people haven’t learned to be precise about internet addresses, shame on them. Most cons work because people are lazy or greedy.

    While this is a nice article to warn people, it probably will go unseen by the very people that need to read it.

    • FranchisePlayer October 10, 2017 at 2:48 pm #

      I doubt these people are lazy, just uninformed. Older people not used to the technology are more likely to enter search words where you would normally type the URL which it sounds like is happening based on this article. I’ve helped several people who do this all the time but it doesn’t mean they are lazy.

      Plus, cons prey on victims who are not aware of these kinds of scams. You are right though, that the ones who need this the most are not likely to be reading it. Therefore, it’s up to people like you, me and the others that read this site to help those that aren’t aware.

      How would you feel if you had elderly parents who fell for this scam?

  5. Rlee October 8, 2017 at 5:21 pm #

    Some people are too dumb for modern technology.

    • FranchisePlayer October 10, 2017 at 2:44 pm #

      I wouldn’t call them dumb, just uninformed. Older people not used to the technology are more likely to enter search words where you would normally type the URL which it sounds like is happening based on this article. I’ve helped several people who do this all the time but it doesn’t mean they are dumb.

  6. EarlyMon October 8, 2017 at 6:14 pm #

    You left out that you can do it without a credit card.

  7. Fred Koot October 9, 2017 at 8:31 am #

    You have to be careful, there are a lot of business out there pretending to be official sites. I went to renew my registration and had to search through a few sites before finding the correct one

  8. Randy Smith October 9, 2017 at 10:28 am #

    These scammers have multiple facebook pages. You can report them until your clicking finger goes numb. Facebook won’t shut down their accounts.

  9. Mike Thaler October 9, 2017 at 12:42 pm #

    Since Roku knows there are scammers using their name – why don’t they spend 4 or 5 cents and wrap the device w. a warning label and print their exact real address on it? Roku, by making it easy for scammers to operate – will lead many people to have a bad taste in their mouth with the name “Roku” even when they find out it wasn’t the real Roku that scammed them. A few months ago Roku did decide to disable pirate sites that were hooked into their system.