This week, Sinclair and Bally’s Corporation released a joint statement alongside a new logo and new names for Sinclair’s owned and operated regional sports networks. The two companies announced a partnership that led to the rebranding in November. The new names and logos will replace the current FOX Sports branding in the coming months.
“We are extremely proud to unveil the Bally Sports logo as it signifies a new, transformative chapter in the regional sports business and is representative of our cohesive partnership with Bally’s,” said Steve Rosenberg, President of Local Sports, Sinclair Broadcast Group. “The upcoming rebrand across our RSN footprint is incredibly exciting, not only for our entire portfolio, but for loyal sports fans across the country.”
Here’s a look at the new logo:
George Papanier, President and Chief Executive Officer of Bally’s Corporation, commented, “Rolling out Bally’s iconic logo across Sinclair’s regional sports networks is a rewarding first step in a transformational partnership that is going to revolutionize the U.S. sports betting, gaming and media industries. We look forward to integrating Bally’s unique content, including the award-winning daily fantasy sports platform we are acquiring from Monkey Knife Fight, across Sinclair’s live game day coverage and providing unrivaled sports gamification on a national scale.”
Two channels will be retired, with programming moving to other other channels – FOX Sports Carolinas and FOX Sports Tennessee. Nashville Predators and Carolina Hurricanes content will now be found on Bally Sports South and Bally Sports Southeast. Two other channels will get new names based on their locations. Prime Ticket will become Bally Sports SoCal, and Sports Time Ohio will become Bally Sports Great Lakes.
These are all 19 of the Sinclair owned channels with their new Bally names: Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Kansas City, Bally Sports Indiana, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin.