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Sling TV & DIRECTV NOW Had a Strong Start to 2017

The live TV market in 2017 is becoming very crowded with new services jumping in; however, two services have distinguished themselves as standouts.

According to reports from the Leichtman Research Group (LRG) both Sling TV and DIRECTV NOW added about 175,000 subscribers in the first quarter of 2017. An impressive accomplishment considering over 400,000 pay-TV customers canceled their pay-TV services during the same period. (Note: No numbers have been released from PlayStation Vue, but we do know that as of March 2017 PlayStation Vue had a total of 400,000 subscribers.)

“The pay-TV market lost about 410,000 subscribers in the first quarter of 2017. This marked the first time that the industry has ever had net subscriber losses in the first quarter of a year,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “The decline in subscribers should not be interpreted as solely driven by a sudden increase in consumers disconnecting services. The net losses are also a function of a decrease in new connects, partially due to some providers less aggressively pursuing lower value customers than in the past.”

As of right now it is reported that both PlayStation Vue and DIRECTV NOW have about 400,000 subscribers. Sling TV is said to have almost 1,500,000 subscribers and analysts expect Sling to hit 2,000,000 subscriber by the end of 2017.

The question now is how long can they keep this up. Both YouTube TV and Hulu’s live TV beta service have launched. Comcast, Centurylink, Verizon, and others all have live TV streaming services in the works. As the market gets more crowded it will likely force both DIRECTV NOW and Sling TV to become more competitive.

Source; FierceCable

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13 Responses to Sling TV & DIRECTV NOW Had a Strong Start to 2017

  1. Avatar
    Sunny Rain May 22, 2017 at 11:11 am #

    Sling has 1.3M according to the numbers distributed to their investors in April. They couldn’t have possibly added 200,000 new subscribers in a month. I think the 2M by end of year is an overestimate and it will only help to disappoint investors when Sling fails to reach that number.

    It took them over 2 years to get to 1.3M. So, it’s unrealistic that they would reach 2M in a few months considering the usual diminishing growth. They would have to do something drastic to trigger that growth.

  2. Avatar
    Richard smith May 22, 2017 at 1:45 pm #

    I wouldn’t tame these numbers to seriously. Sling and AT&T are just converting customers to a less expensive streaming package. Also AT&T is picking up customers from their unlimited cellular plan, which Now only costs $10 a month. Vue, YouTube and Hulu are the only ones picking up truly new customers.

    • Avatar
      Nathan John Ganiere May 22, 2017 at 2:09 pm #

      so I wasn’t a new customer when I tried Sling and Directv NOW for the first time, not being able to get either service by satellite? think statement is rather false, and all these services get new customers regardless……………

      • Avatar
        Richard smith May 22, 2017 at 2:30 pm #

        Tried or use? That is a big difference. I don’t think these polls include people that try a service.

    • Avatar
      Nathan John Ganiere May 22, 2017 at 2:14 pm #

      and with that logic I guess Hulu customers not new either, they just converting old on demand content subscribers……

      • Avatar
        Richard smith May 22, 2017 at 2:27 pm #

        So these old customers that were paying $8 are now going to pay $40. I don’t think so.

    • Avatar
      mnsportsgeek May 22, 2017 at 6:11 pm #

      Sounds like good business. Unless you think they should just let those customers walk.

      • Avatar
        Richard smith May 22, 2017 at 9:50 pm #

        Its called common sense. If someone calls to cancel Dish or Direc tv do you think cs reps will let them go or push them towards streaming.

        • Avatar
          mnsportsgeek May 23, 2017 at 10:00 pm #

          So you don’t have a breakdown of the origins of their subscriber base? Ok. Thanks.

  3. Avatar
    knowingisgrowing May 22, 2017 at 8:10 pm #

    lol they fail to account that DTVNOW signups vs. cancellations equals something like a 70% turn-over. They STILL can’t even get their roku app released, and yesterday at an evening party I saw the directvnow appletv crash and restart 4 times. Slingtv is a better option, but it’s dvr is a joke, too.

    • Avatar
      JD Campbell May 24, 2017 at 8:09 pm #

      Agree. I think the only reason DirectvNow gets as many as they do is largely because of the freebie giveaways to get people on the hook. I think PSVue is the best all around for features & quality, they just don’t do all the free promos.

  4. Avatar
    Think Like Ya Enemy May 23, 2017 at 1:49 am #

    Once Sling gets Fox News, then come talk to me

  5. Avatar
    Chantel McDonald May 23, 2017 at 2:40 pm #

    DIRECTV now will not stream thru Nviadia