Today it was announced that YouTube TV has added Cheddar and Cheddar Big News. Now Cheddar has announced that Sling TV and Philo will add Cheddar Big News “within weeks.”
“We cover the big political stories of the day but don’t torture viewers with circular panels of supposed ‘expert political analysts’,” said Jon Steinberg, Founder and CEO of Cheddar, “We move on to ‘moose on the loose’, human interest stories, weather, science, sports, and the topics of the day. It’s apolitical. It’s the cable news product that young people want. We now have the full suite news offering with a news network and a business news network.”
“We’re excited about this new programming platform because it can bring to life on a national stage good and interesting things that are happening in local communities across our country,” said Caren Pasquale-Seckler, VP of Social Commitment at The Coca-Cola Company. “That’s a fit for our company’s brand, which is proudly local everywhere.”
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