Increasingly Hallmark Christmas movies are becoming a major part of many American viewer’s holiday plans. Last year Sling TV was the first to add the Hallmark Channel to a live TV streaming service. Since then DIRECTV NOW and fuboTV also added the Hallmark Channel. More recently PlayStation Vue added the Hallmark Channel; however, Sling TV wants everyone to know they are the cheapest way to watch the Hallmark Channel.
Now the Hallmark Channel finds itself at the center of a battle for your streaming dollar.
Yesterday Sling TV posted on their blog to make sure everyone knows they are the least expensive option. Right now Sling TV is offering the Hallmark Channel and Hallmark Movies & Mysteries for $25 a month with Sling Orange and the Lifestyle Extra add-on. That is $10 cheaper than DIRECTV NOW, $15 cheaper than fuboTV, and $20 cheaper than PlayStation Vue.
On their blog Sling TV said, “Sling TV is the most affordable way to enjoy holiday movies from Hallmark Channel and Hallmark Movies & Mysteries, at $25 per month for Sling Orange and Lifestyle Extra. And if you’re looking for flexibility, Sling TV gives you the option to change your programming whenever you want. Plus, you can add 50 hours of Cloud DVR storage for another $5 per month, so you can enjoy your favorite movies again and again, all year long.”
This is just one more battle in what is increasingly becoming a race to offer the channels people want at a low price. As traditional pay-TV services see subscriber numbers plummet, live TV services are desperate to find something that helps them stand out in an ever-crowded market.
With the number of live TV streaming services growing, look for services to try and find ways to stand out, whether that is in features or by offering a channel or services that others do not or offering cheaper prices.
The good news for cord cutters is it looks like we are at the start of a channel and price war. The great thing about these type of wars is the consumers are the ones that typically win.
Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.