Last week Mashable posted an interview with Jimshade Chaudhari, Sling TV’s vice president of product marketing and management. During that interview, the topic came up regarding what makes Sling TV standout from their competition. This is just one of the topics addressed in the Mashable interview with Sling TV. You can find the full interview HERE. Although Jimshade Chaudhari’s answer may not be groundbreaking, his reasons why Sling TV stands out clearly show the current path Sling TV is on.
Here is what Jimshade Chaudhari said about why Sling TV is different from their competitors.
What we’ve seen is a lot of [competitors] have replicated the model of traditional paid TV. There’s a big, bigger, biggest bundle, and you have to pay for a lot of channels that you’re not watching.
We’ve actually completely changed that paradigm. What we do is we offer people the opportunity to come in and buy a base pack. We have two base packs called Orange and Blue that are $25, but then if you’re a sports fan, you can add on a sports pack. If you’re a news junkie, you can add on the news pack. You don’t have to pay for channels that you’re not watching. It’s not the big, bigger, biggest bundle, which a lot of the other players in the space have taken.
We offer our cloud DVR to our customers, but we don’t include it with everyone because we don’t want to charge everyone and raise the price. For the people who really want that, they can pay for it. If you don’t want it, you don’t have to pay for it, and you can still pay that $25 price.
This falls in line with why Sling TV has not included locals. Recently Sling TV’s president talked about the high cost of locals that could be going up to as much as $16 a month. It seems that Sling TV and DISH have decided it is important to keep their price low and allow consumers to build a bundle they want.
What do you think of Sling TV’s efforts to stand out from their competition? Do you think they are on the right path or moving in the wrong direction? Leave us a comment and let us know what you think.
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