Today Dish announced that thanks to new dynamic ad insertion Sling TV tripled its ad revenue in 2018. This new system allows Sling TV to better target ads in a way that traditional cable TV couldn’t in the past allowing for far higher ad revenues.
“Targeted addressable advertising continues to grow, and we’ve delivered more than 1.3 billon cross-platform addressable impressions in the last year,” said Kevin Arrix, DISH Media senior vice president. “We think of cross-platform a bit differently than some in the industry. Cross-platform across DISH and Sling is about your ad appearing during premium content on the largest screen in the house, extending the audience footprint with more eyeballs and more households, leading to more customers for a brand.”
“Before Sling launched, we committed to build the best DAI technology to drive a more tailored experience for both brands and consumers,” said Warren Schlichting, president of Sling TV. “Inserting ads real-time into a live stream across multiple networks proved to be complex, but we continued to iterate and innovate to offer a premium advertising experience that marketers seem to appreciate. That revenue is a key contributor to the Sling’s business model to deliver choice, flexibility and best value to consumers.”
For some time many have wondered how services like Sling TV could sell the number of channels for the price they do. It seems that Sling TV and others are using targeted ads to allow them to sell for a cheaper price.
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