Recently Sling TV’s parent company, Dish, launched a new group called Dish Alliance Group. This new group plans to sell video services such as Sling TV to broadband-only providers around the United States.
“Many broadband companies offer their own video solution but increasing programming costs and a large number of internet-only customers have left many looking for alternate video solutions,” said a Dish marketing page touting the new division.
“Partnering with the Dish Referral Marketing Program through the Alliance Group gives your company a new sales and marketing arm with which to sell Dish video solutions to internet-only customers,” Dish added.
Dish is not the first company to offer a service like this for ISPs that do not have a TV service. fuboTV also offers a similar streaming option for ISPs that want to offer a TV option without the need to build a custom TV service on their own.
Dish seems to be hoping to build up Sling TV’s subscriber numbers by using smaller ISPs to promote the service for them. Will they be offering it as a branded service for the smaller ISP? Or will they just be promoting Sling TV, maybe as part of a bundle deal?
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