Over the last few months, there has been a slow drum beat from investors and analysts calling for Sony to shut down PlayStation Vue due to disappointing subscriber numbers.
In reply, Sony’s Kenichiro Yoshida said that they see PlayStation Vue as a way to not only sell TV services but also as a way to push back against Google, Amazon, and Facebook. “The data mega players (such as Google, Amazon, and Facebook) are so powerful they are capable of doing all kinds of things.” He went on to say Sony’s survival lies in the “extent to which we can take control of data and AI.”
Now it seems that Sony is doubling down on PlayStation Vue. In recent months they have re-added locals from Tribune and Sinclair. Sony has also struck deals with Apple and Amazon to integrate PlayStation Vue into the Apple TV and Fire TV.
Sony is also spending big on TV ads that not only promote the service but also promote the idea that no PlayStation is needed. Sony has also brought back their free upgrades for subscribers on the Core plan, so they can enjoy extra packages that would typically cost more money for a few months.
Sony PR has been very quiet about PlayStation Vue. When Sony struck deals with Apple and Amazon there was no big press push. And Amazon only publicly announced the addition in a blog slightly hidden inside their Fire TV blog.
For now, it looks like Sony wants to double down on PlayStation Vue to see if they can improve subscriber numbers. Will this effort pay off? For now, we will have to wait and see what Sony does next with PlayStation Vue.
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