Recently we have been hearing about how Comcast lost more than 733,000 TV subscribers and AT&T lost over 4 million TV subscribers in 2019. Now we have learned that Charter’s Spectrum TV service lost 484,000 TV customers last year.
Spectrum had been hoping that its streaming TV services, which are only available to its Internet customers, would help offset the growing trend of cord cutting. So far it has worked as Spectrum is still losing customers but streaming subscribers has helped offset its TV losses. The issue is that streaming customers don’t bring in the same revenue that traditional pay-TV customers do.
Charter does not break out how many of its customers are traditional cable TV customers and how many of them are subscribing to its new streaming services like its à la carte Choice service and Philo-like $16 a month streaming service.
It is possible that cord cutting is taking a much bigger bite out of Charter’s profitable cable TV subscriber numbers than is being shown in the numbers we have.
We are still waiting for DISH and others to report numbers, but what we can now say is that in 2019 cord cutting grew faster than ever.
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