Today, Team Whistle announced its lifestyle and sports entertainment channel Whistle TV is now available on The Roku Channel. Whistle TV features more than 1500 hours of content featuring niche sports programming as well as inspirational movies, documentaries and more.
The free, ad-supported channel adds Roku to its expanding reach, in addition to its current distributors including Peacock, Samsung TV Plus, Vizio SmartCast and Sinclair Broadcast Group’s STIRR.
Featuring more than 1,500 hours of content that is relatable, positive and brand-safe, Whistle TV’s programming focuses on four key content verticals:
- Whistle Originals – Whistle’s premium original programming exclusive to the channel including original series No Days Off, My Hustle, Dunk League and Bad Jokes.
- Niche Leagues – Full games, matches and related series that serve an underutilized community of engaged fans across a variety of sports. Initial partners include NCAA, Red Bull, World Arm Wrestling and Glory Kickboxing.
- Feature Length Movies & Docu-Series – Inspirational sports movies and series from studios, festivals and key distribution companies. Examples include The Modern Game, Wrestling with Life and Destination Team USA.
- Premium Influencers – Long-form content from some of the top global sports entertainers, including Dude Perfect, Harlem Globetrotters, F2Freestylers and more.
“Whistle TV fills a void in the market by combining brand safe sports, entertainment and lifestyle content for young viewers,” said Griffin Gmelich, EVP of OTT and Content at Team Whistle. “Our OTT channel expands the reach of Team Whistle’s content to new viewers in the formats and on the platforms they like best. The Roku Channel is a great home for our content to reach a new audience of fans.”