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Stranger Things is Bringing Past Netflix Subscribers Back to the Streaming Service

Stranger Things PhotoStranger Things has taken the lead as Netflix’s most successful original series. Set in the 1980’s, the series is the perfect mix of nostalgia, supernatural elements, and darkness to keep a massive audience entertained.

The second season of the Netflix hit pulled in 15 million viewers within the first three days of its release. Season three more than doubled that, bringing in 40.7 million viewers within a few days of the release.

Variety reported that 5% of non-subscribers planned to sign up specifically for Stranger Things 3 while 13% of former Netflix subscribers planned to come back to the streaming service, just to watch the show. These numbers were based on a survey of 2,500 US consumers conducted by Wall Street firm Cowen & Co.

The success of the third season of Stranger Things is a major win for Netflix, after recently announcing that two of the most watched shows on the streaming service, The Office and Friends, will be leaving in the upcoming 2 years. While NBCUniversal is reportedly not renewing the contract for The Office with Netflix, other shows will be moving to new streaming services like HBO Max taking on Friends.

WIll Netflix’s popular original series be enough to keep growing their subscription base or will these new streaming services pull the audience away? Let us know what you think in the comments!

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