Streaming Content has Nearly Twice as Much Audience Engagement as Cable TV Shows This Fall

It’s just a streaming world and we’re all living in it. SVOD services have taken this fall TV season by storm, beating out linear broadcast TV by far in terms of audience engagement. In fact, streaming has nearly twice as much engagement than traditional TV according to data from Diesel Labs.

Netflix is King this season with almost 3x the amount of engagement as the highest broadcast network CBS, and almost 5x as much
as the next ranked streaming service, HBO Max. Part of Netflix’s success comes from its breakout hit Squid Game which singlehandedly beat every other streaming service and broadcast network in terms of engagement.

Six of the top ten most engaged with shows belong to streaming services. Nearly all of the buzz in broadcast surrounds long-running programming franchises such as reality competition shows including Big Brother and Bachelor in Paradise, or iconic series like Saturday Night Live.

Top Titles by Network / Platform

● Netflix – Squid Game
● Apple TV+ – Ted Lasso
● Peacock – Days of Our Lives: Beyond Salem
● Paramount+ – RuPaul’s Drag Race All Stars
● Discovery+ – Ghost Adventures
● HBO Max – Titans
● Disney+ – What If?
● Hulu – Only Murders in the Building
● Amazon – Cinderella
● ABC – Bachelor in Paradise
● CBS – Big Brother
● NBC – Saturday Night Live
● The CW – Supergirl
● Fox – The Masked Singer