Male hand holding TV remote control.

Streaming is Now More Popular Than Cable TV

Male hand holding TV remote control.Today the research firm Hub released a report called “Conquering Content” that looks at the growth of streaming.

According to this report for the very first time, most Americans prefer to stream their favorite show vs watching it on a traditional pay TV provider. In total 52% of Americans say they would rather stream the show vs 48% who said they would rather watch it on cable.

This is a huge jump from 2014 when only 31% said they would prefer to stream it. In 2016 only 40% of Americans would like to stream over a traditional pay-TV service. This rapid growth also lines up with the growth of live TV streaming services such as Sling TV, PlayStation Vue, Hulu, and DIRECTV NOW to name a few.

“These findings suggest that the aggressive investment SVODs are making in original and exclusive content is paying big dividends,” said Peter Fondulas, co-author of the study and principal at Hub. “In this research and other recent studies, we see clear evidence that high-profile online exclusives generate buzz that draws consumers to these platform, which not only helps attract brand new subscribers, but also builds loyalty among current customers.”

Hub conducted their research in October 2017 with over 2,000 US consumers.

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8 Responses to Streaming is Now More Popular Than Cable TV

  1. Jared Cheeseman November 14, 2017 at 11:06 am #


  2. ProfessorDetective November 14, 2017 at 11:12 am #


  3. CordCutting2017 November 14, 2017 at 7:18 pm #

    3 years for a 20% jump in preferring a stream over the clunky boxes and fees. Maybe by 2020 we can kill off some of the establishment providers that have been making a killing for decades by preventing competition through blocking access to the poles they run their lines on. Being transport companies instead of content has a better margin anyway since you’re not negotiating with stations on rights every few years.

    • Vegas Steve November 14, 2017 at 11:48 pm #

      Big cable has to have a tipping point where it just doesn’t pay, but instead of looking ahead, they continue to gouge their base, chasing them away. One day they will be just like blockbuster.

      • CordCutting2017 November 14, 2017 at 11:59 pm #

        If you haven’t noticed they’re coming up with their own streaming options now to combat the losses. I lashed out at Comcast last week because HSD was out and they said it was a planned maintenance and then wanted to tell me more about an amazing streaming deal they have going. I said I have plenty of streaming options already of which none are working right now because you decided to do maintenance and interrupt them. So, how would your streaming service work if the HSD isn’t working to begin with? Not to mention they want about $20/mo for it + the same fees and crap they charged with TV service. That awesome $20/mo streaming package would ultimately end up being about $35/mo after the fees and equipment since Comcast is encrypted you in the least need a cable card and something to stick it into.

        • Vegas Steve November 16, 2017 at 5:46 am #

          I have noticed, thanks.

          • CordCutting2017 November 17, 2017 at 1:56 am #

            Stuck with either Comcast / ATT here in the 4th largest US city. There are some other options in niches around town and in the burbs but, those pockets are so small it’s hard to find places in the sweet spots. It would be nice if cities would negate the pole rules and allow other providers to use the poles to reach additional areas. Unfortunately the providers have had a tight grip on those for decades and kept others from being able to provide competition for fear that those other providers may damage their existing lines in the process of competing. I’m not so worried about the new guys causing an outage since the incumbents seem to do that enough on their own with their fiber cuts.

  4. Glen Rowe November 15, 2017 at 8:55 am #

    zero surprises…