According to Conviva, the first two games of the NBA Finals saw a 21.42% jump in streaming over the first two games of 2017. Game 2 2018 saw a 30.39% increase in streaming in the Bay Area and 118.88% increase in Cleveland compared to Game 2 2017.
What is most interesting is the fact that subscribers seem to be streaming the games longer. Compared to 2017, the 2018 NBA Finals have seen a 72% jump in concurrent streaming. This means more people are streaming at the same moment and likely points to more people watching the full game on streaming rather than just dropping in to see what is happening.
This jump in online streaming of the NBA Finals also ties in well with the NBA seeing a recent rebound in viewership in the 2017–2018 season. Many had speculated having the same two teams in the NBA Finals could bring viewer fatigue but for now the NBA seems to be winning big at least when it comes to streaming.
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