According to a report from Convergence Research Group, reported by Huffington Post, the number of households in Canada that subscribe to streaming services is expected to be greater than cable customers next year. This comes as now in the United States more people subscribe to a streaming service than a traditional pay-TV provider.
“If we look at things a year ago compared to where we are now, you’re starting to see the global platforms enter Canada, and that’ll only intensify in the next couple of years,” Brahm Eiley, president of Convergence Research commented.
With more streaming services being introduced this year and those companies sharing goals to launch globally over time, cord cutting can continue to grow outside of the US. Disney+ and Apple+ in particular have included Canada in the early phases of their global plans.
Meanwhile, traditional TV outlets have seen a decrease in subscribers by about 2 percent per year since 2015, according to the report. Last year, those numbers dropped by 204,000 subscribers, with 253,000 more expected to cancel this year. It’s estimated that video streaming revenue will rise to $1.51 billion in 2019.
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