Study: 39% of U.S. Adults Stream TV Every Day

If you’re feeling guilty about watching TV every day, just know you’re in good company. A new study from Leichtman Research Group shows that almost 40% of adults do the exact same thing. According to Leichtman Research Group, 39% of adults in U.S. TV households watch video on a TV via a connected device daily. And while that number is down from 40% in 2020, it’s significantly higher than previous years including 31% in 2019, 19% in 2016, and just 3% in 2011.

“Use of connected TV devices leveled off over the past year after being pulled forward due to the coronavirus pandemic last year. Still, 39% of adults watch video on a TV via a connected device daily, and 60% at least weekly,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Over 80% of TV households in the U.S. now have at least one connected TV device, with a mean of 4.1 devices per connected TV household.”

The research which was based on a survey of 2,000 U.S. households, also found that 82% of TV households own at least one Internet-connected TV device, whether that’s a Smart TV, Roku, Amazon Fire TV stick, Chromecast, or something else along those lines. About 43% of all TV sets in U.S. households are connected Smart TVs – an increase from 32% in 2019. Additionally, 55% of TV households have at least one stand-alone streaming device – up from 49% in 2019.