In what is likely not a shock to our readers, a new study from TiVo reported today that cord cutters seem very happy and are not going back to traditional pay-TV services.
Yesterday TiVo’s research group released their fourth quarter 2017 study on the state of TV around the United States. Part of what they looked at was how many cord cutters have returned to a traditional pay TV services.
“Are consumers cutting the cord and choosing not to re-subscribe to cable because they’re not missing it? TiVo will continue to track this trend for fluctuations in these two audiences,” TiVo said in the report. “For pay-TV providers, subscriber retention remains crucial—as subscribers once lost may not return.”
If you have recently tried to cancel cable TV, you may have noticed how hard it is to get them to let you go. One agent after another will try to get you to accept a new offer. They know if they let you go hopes of getting you back are almost zero.
The question now is what would it take to get cord cutters back? If you know what it would take to get you back leave us a comment and let us know what you think.
Source: B&C
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