Male hand holding TV remote control.

Study: Here Are the Top 10 Most Popular Streaming Services

Male hand holding TV remote control.We are often asked what service is more popular than another. Who has the most subscribers? Who gets used the most?

Now we have a new study from TiVo (formally DigitalSmiths) that asked over 3,000 people what services they used during the first quarter of 2017. Likely to no one’s surprise Netflix still dominates with over 54% of the streaming market; however, what is more interesting is what is happening farther down the list.

The following are the top 10 streaming services according TiVo:

  1. Netflix 54.4%
  2. Amazon Prime Video (free movies with Prime) 27.3%
  3. Hulu 11.9%
  4. HBO Now (not counting HBO GO) 5%
  5. Showtime Anytime 5%
  6. YouTube Red 3.6%
  7. CBS All Access 2.8%
  8. DIRECTV NOW 2.2%
  9. Sling TV 1.5%
  10. PlayStation Vue 1.4%

The study also gave us a look into the growth of the big three streaming services. Netflix saw a 2.5% jump year over year and an 11.8% jump from three years ago. Amazon Prime Video saw a 4.2% jump year over year and a 12.8% jump from three years ago. Although Hulu is still in third place, according to the survey, “While Hulu ranks among the top three SVOD services used by respondents, it experienced little to no growth q/q or y/y.”

The other interesting news is DIRECTV NOW jumping up to #8 beating out both Sling TV and PlayStation Vue.

Overall 65.6% of respondents said they use a subscription streaming video service. That is a 4.9% increase year over year and a 16.5% increase from three years ago.

What do you think of this list? What service would you want added to it, and what service do you think is overrated? Leave us a comment and let us know what you think.

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40 Responses to Study: Here Are the Top 10 Most Popular Streaming Services

  1. Avatar
    B-Nation June 15, 2017 at 7:30 am #

    Interesting to see where everyone ranks. Hulu just rolled out their live T.V. (Beta). It seems they offer more channels than Sling at this point (All 4 major networks, but on demand). Sling only offers in my area NBC and Fox on demand only. Once the kinks and hiccups are worked out I would love to try Hulu. Also waiting for YouTubeTv to expand from their 4 markets at this point. It is exciting to see all these services. Like Luke said in one of his articles it will be interesting to see which ones survive!

    • Avatar
      Jordan Musser June 15, 2017 at 7:42 am #

      hi B Nation – I am with you and waiting for the bugs as well as local channels be worked out. My contract with Directv ends in November which is the date I am hoping to make a switch. Slingtv Orange with the bundle of 4 add on’s for $10 is what I am thinking as of today. But I really need the local channels as that is what my wife watches and I would never hear the end of it.

      • Avatar
        B-Nation June 15, 2017 at 9:30 am #

        Ha ha Jordan Musser- same boat! My wife wanted the local channels for the news (finally convinced her that I can stream the news to the TV for her from the Chromecast). Sling has worked well as of right now, but Hulu looks like it has more channels available as well as the 4 major networks (granted most of them are on demand, but the content will still be there). Good luck and glad you are taking the next step. Got rid of Spectrum a few months ago and won’t be looking back!

  2. Avatar
    HiroRoshi June 15, 2017 at 7:45 am #

    Is curious to see DirecTV Now already passing up Sling and PS Vue. ATT has more marketing muscle so may be a factor. PS Vue is a strong Live OTT player but would expect OTT services with more muscle and large scale operating efficiencies to dominate in the end, like DTVNow (ATT), YouTubeTV (Google). Amazon could especially dominate Live OTT if they decide to play. PS Vue started it all yet may end up as a niche.

    • Avatar
      Richard smith June 15, 2017 at 8:29 am #

      Direc t.v. now is popular because of the give aways. Free streaming devices and discounts for cell customers Sony is a 17 trillion dollar company, they have plenty of pull.

      • Avatar
        HiroRoshi June 15, 2017 at 8:33 am #

        The challenge with Playstation Vue is the name. Many think you need a Playstation console to use the service. And there isn’t much Sony marketing in US. Will be interesting to see if they end up as top 3 OTT in US… would be surprising.

        • Avatar
          Richard smith June 15, 2017 at 8:43 am #

          Yeah Sony needs better marketing. They are even non existent on Social media

          • Avatar
            HiroRoshi June 15, 2017 at 8:50 am #

            As of today I like Vue the most in terms of usability. If they don’t step up their game they’ll just become a niche as the others mature.

          • Avatar
            B-Nation June 15, 2017 at 9:31 am #

            Yeah, I saw someone tweet out Playstation to try to get a-hold of Playstation Vue and their response was along the lines of “We answer your Vue questions between 8AM and 1PM Wednesday and Thursday only.” So Richard Smith- you are correct, non existent!

        • Avatar
          analyzethis June 15, 2017 at 9:54 am #

          Just ‘Vue’ rolls off the tongue better.

      • Avatar
        LMan June 15, 2017 at 10:23 am #

        I think you mean Billion not Trillion.

        • Avatar
          Richard smith June 15, 2017 at 10:41 am #

          As far as assets 17 trillion

          • Avatar
            LMan June 15, 2017 at 10:57 am #

            Not sure where your getting your numbers. According to Forbes they are 151.7 Billion in assets.

            Rank Company Country Sales Profits Assets Market Value
            #449 Sony Japan $69.2 B $-393 M $151.7 B $40.4 B

          • Avatar
            Richard smith June 15, 2017 at 11:09 am #

            I looked at Wikipedia, I guess they whoever wrote it was way off

  3. Avatar
    stumpy579 June 15, 2017 at 8:10 am #

    Vue’s problem is the lack of an effective advertising campaign. The Playstation name is still a problem and most people just don’t understand that these services are a true cable replacement. I can understand Sling and DTVNow not wanting to advertise as a replacement for cable because of their sat. services but Vue should be using advertising to educate consumers. Most people I talk to have no clue that these OTT services can be a true cost effective replacement for cable/sat. Vue needs to target the consumer who will never give up live tv and show them how easy it is to walk away from that bloated cable/sat. bill and still get what they need from live tv. The public is very slowly starting to learn these things and good advertising would speed up the process but of the big three Vue has the most to gain while the others are content to keep as many on the cord as possible for as long as possible.

    • Avatar
      HiroRoshi June 15, 2017 at 8:40 am #

      I agree. Many also think you need a PS console to use Vue. I did initially. Sony also wants a full blown account with home address created to just trial service. Is more involved to create Sony account and tie to Vue trial than others. Vue currently has one of nicest OTT service but they’ll need to realize they have competition and step up game, also maybe change name so not associated with Playstation.

      • Avatar
        Strider June 15, 2017 at 12:47 pm #

        Also, one cannot create profiles unless one uses a PlayStation console. Their website is flashy, but not very functional for when you need to upgrade or downgrade service, etc.

        • Avatar
          Strider June 15, 2017 at 12:48 pm #

          Also, what is with not providing a simple list of provided channels. The icons showing what channels you get are completely indecipherable in many cases.

        • Avatar
          Richard smith June 15, 2017 at 1:20 pm #

          You can create profiles on a browser along with a Fire/Android tv

        • Avatar
          Teresa Wehmeier June 15, 2017 at 8:42 pm #

          Really a true statement. Managing service is difficult in PS Vue.

    • Avatar
      Soyntgo4it June 15, 2017 at 9:14 am #

      They are in the process of the name change.

    • Avatar
      Scott Larson June 15, 2017 at 8:58 pm #

      Also they need to vastly improve their first and only attempt at supporting Roku which is the most popular streaming device right now. It’s missing about three fourths of the functionality of their releases on Fire and PS Station and even the browser.

  4. Avatar
    Sunny Rain June 15, 2017 at 8:13 am #

    This data doesn’t make much sense. They should have made it clear what metrics they were measuring and how they did it. It’s obviously Sling has more subscribers than PS Vue. I also doubt that people with DirecTV Now spend more hours on it than people with PS Vue or Sling. Since DTV Now doesn’t offer much in terms of DVR and On Demand, people are less likely to spend much time watching it as opposed to watching services that not only give you live TV but also give you DVR and On Demand.

    So, whatever stats they used here, the results seem to be flawed.

    • Avatar
      Richard smith June 15, 2017 at 8:23 am #

      It’s also flawed because the top 3 are on every smart tv, gaming console and bluray player. Not everyone is going to buy a dedicated streaming device.

      • Avatar
        mau47 June 15, 2017 at 8:44 am #

        Just because a service it’s available on more devices doesn’t make it a flawed study. People are generally going to gravitate towards services that are available on the devices they own. If anything it just shows that the other companies need to expand their availability to more platforms to better compete.

    • Avatar
      mau47 June 15, 2017 at 8:50 am #

      It doesn’t surprise me that DTV Now is ahead of Vue as last numbers we have they had around the same number of subscribers and with their marketing, promos etc they could very well have a good lead now, but supposedly Sling has 2-3x more subscribers so that one just doesn’t make sense. But ultimately it comes down to the pool of respondents, chances are people responding are only using one of the three and it may be this particular group just leaned towards DTVN more.

      • Avatar
        Sunny Rain June 15, 2017 at 9:16 am #

        This study was done in March. The latest numbers is of May is that DirecTV Now even lost subscribers, making it even much lower than PS Vue. You can debate about PS Vue but Sling is clearly ahead of DirecTV Now in terms of subscribers.

        I just don’t think this was a good sample.

        • Avatar
          HiroRoshi June 15, 2017 at 9:18 am #

          That makes sense but is plausible that DTNow passes Sling, maybe this year or when DTNow gets DVR. Sling lacks a broad platform ecosystem like ATT has. And ATT cross platform promos will probably work.

          • Avatar
            Sunny Rain June 15, 2017 at 9:19 am #

            It will eventually pass Sling. And I want it to. But it hasn’t yet. It’s a long way to go.

          • Avatar
            Nathan John Ganiere June 15, 2017 at 11:18 am #

            I just wonder how many people had a cap on their internet not knowing and used Directv NOW alot and then got a notice and/or large overage bill using it, on a network other than ATT’s, I spotted it right away noticing it used alot more data than Sling or PS VUE even so didn’t get hit with no overage, and yes I got a 1TB a month cap, which I watch alot of TV during the day, and had I kept Direct I would go over that 1TB cap, I can manage it more with Sling or PS VUE in the past……….

        • Avatar
          mau47 June 15, 2017 at 9:37 am #

          I don’t disagree it was only 3,000 people. So even at 2.2% thats only 66 people who said that they use DTV Now. They need a much bigger sample size to get a better idea of usage. Hell, this study wasn’t even 1/1000th of the number of paying subscribers Netflix has in the US.

          • Avatar
            Sunny Rain June 15, 2017 at 9:41 am #

            Yes, that’s a small sample. But it could have probably given much better data. I think the problem is likely to be that it was a biased sample. Whatever criteria they used to get the sample could have made the results biased. For example, if they mainly tracked their customers, then that’s biased right away.

          • Avatar
            Richard smith June 15, 2017 at 11:12 am #

            And TiVo owners which only has a few apps

        • Avatar
          Nathan John Ganiere June 15, 2017 at 11:10 am #

          I agree, too small a sample size and anything done in this study is flawed, no way is Directv NOW ahead of both Sling TV and PS Vue, not only that saw a study somewhere claiming HULU now was number 2 not Amazon any more……

  5. Avatar
    Kevin Slate June 15, 2017 at 9:54 am #

    As a current Tivo user/subscriber (lifetime – being used for OTA channels only these days) I probably participated in this survey. Once a month (+/-) I get asked to take a survey regarding Tivo and things Tivo like. I remember this particular survey asking what streaming services you use etc.

    So I’m guessing this data came from current Tivo users (?) of which a vast majority of them are still (unlike myself) cable tv subscribers. This would most likely skew the numbers to make the top 5 choices more likely to get a higher percentage.

    I would also guess that ATT is up there higher than Sling and Vue due to their initial $35 for 100 channel offer. Then people were exposed the the spinning blue rectangle while things buffered… and therefore dropped it.

    Again… a lot of speculation on my part.

  6. Avatar
    Strider June 15, 2017 at 12:45 pm #

    Cordcutters are, by nature, individualists. We buck the trend. I think it would be great if a survey were done to indicate the satisfaction with each streaming service. Perhaps some services which are not so near the top of the popularity list, actually have very high satisfaction ratings. This would be of more interest to me.

    • Avatar
      Bellingerent June 15, 2017 at 3:42 pm #

      There actually was a study like this a few years back. Hulu was actually the #1 choice which was kind of funny because there wasn’t an ad-free option at that point (although the movies, such as the Criterion Collection, usually didn’t have any). I guess having network shows the very next day was a huge plus for a lot of people.

    • Avatar
      FranchisePlayer June 16, 2017 at 3:13 pm #

      Not quite a survey per se but several folks on this site gave insight as to what they like/dislike from the various OTT providers.

  7. Avatar
    Pebo Bryson June 15, 2017 at 1:34 pm #

    and one to rule them all…Netflix

  8. Avatar
    Teresa Wehmeier June 15, 2017 at 8:40 pm #

    I still like PlayStation Vue, but I am open to trying others for free trial period. We still use Netflix and Amazon prime as our primary streaming movies and some TV shows.