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Study: The Top 5 Reasons People Cut the Cord

cutRecently DigitalSmiths, a Tivo-owned research company, released a study that looked at why people use over-the-top (OTT) services, such as Netflix, rather than a traditional pay TV provider. The reasons may spell doom for big cable companies, such as Comcast.

The #1 reason people ditched cable was, by far, “convenience.” Cord cutters said they liked the flexibility and convenience that OTT services, such as Netflix, gave them.

The second reason people like OTT is because OTT is “cheaper.” Now we often hear people say that it’s all about saving money, and that clearly is part—but not all—of it.

The third reason people chose OTT was the “ability to watch certain TV shows and whole seasons.” Cord cutters want the flexibility that comes with OTT. You can pick what you want to watch and when you want to watch it rather than watching whatever cable TV has programmed.

The fourth reason people cut the cord is for the “better selection,” which is and always will be in OTT’s favor. You can access so much more content OTT than when subscribing to pay TV providers.

The fifth reason people chose OTT over cable was because it was “easier to find what you’re looking for.” Want a specific movie or TV show? OTT is by far the best way to find that movie or show.

So why should this scare cable companies? It is the fact that cord cutting is about more than just cost. For many people cost is a big part of cord cutting, but it’s not even the main reason.

Even if cable TV would slash prices, many cord cutters would still not switch back to cable TV. The convenience, selection, flexibility, cost savings, and ease of finding content with cord cutting just means the whole model of traditional pay TV is doomed. It’s just a matter of time…

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6 Responses to Study: The Top 5 Reasons People Cut the Cord

  1. Avatar
    Bob April 11, 2016 at 7:03 am #

    My #1 reason for cutting the cord in 2009 is none of those. I was already a Netflix subscriber and a frequent Red Box user. The cost was only around $50.00 for cable TV with no movie channels, so that wasn’t a big deal. Binge watching, selection, convenience – none of those were the final straw that made me quit.

    I simply got completely fed up with 20 minutes (and sometimes more) of commercial minutes, ruining the immersion and entertainment value of movies and the few good 1 hour dramas on TV.

    Fortunately, I am old enough to remember the days before cable when there were only 8-10 minutes of commercials per hour, and sometimes half of that coming in between programs where it didn’t interfere with the story. The networks have now crossed the line and ruined their own product. Killed the golden gone, you might say. I am more than willing to pay for quality entertainment, but I will never again pay to watch commercials.

  2. Avatar
    Scott April 11, 2016 at 9:42 am #

    I agree with you, Bob.
    The top 5 reasons they list were all considerations in our decision to finally cut the cord 3 years ago, but the blatantly excessive amount of commercials is the thing that absolutely sealed the deal. Every time that we’ve stayed at a hotel and have had the opportunity to watch TV it immediately validates our decision, we end up watching less than an hour and usually give up out of frustration. The amount of commercials is so excessive and the breaks so long that sometimes you don’t even remember the story line or we even forgot what it was you were watching when the show finally comes back on. Another thing is that the quality of those excessive commercials has really gotten bad. TV advertising once had some of the greatest minds in the business, that is definitely no longer the case. 20 or 30 years ago the commercials were tolerable and some were even good, you might even find yoursef singing along with a jingle. These days a terrible and insulting Geico commercial is enough to make you want throw your remote at the television. We are delighted with our decision to cut the cord and we have zero regrets. We will never go back to cable.

  3. Avatar
    HeyRadar April 11, 2016 at 5:25 pm #

    I cut the cord for costs. But, I currently disagree with #1, #4 and #5.

    Cord cutting is not as convenient as using a cable provider’s DVR.

    Pressing the ‘DVR’ button on the remote and it gives you a list of all your shows that you’ve recorded, and you get the same list on all TVs, is very user friendly.

    Having to open Netflix app for show ‘X’, and Hulu for shows ‘Y and Z’, and CBS App for shows ‘B, and S’, and NBC app for show ‘U’, etc. is not convenient.

    I’m not sure how people can find a better selection and find shows easier by cutting the cord. There are many shows I still can’t get because I no longer have cable.

    Luckily saving $150+ /mth from cable was enough to justify the issues with #1, 4 and 5.