Study: Viewers Say Netflix Has the Best Originals by Far

When content is labeled as “Original,” does that make you more interested in watching it? If you’re like most people, the answer is yes. A new study by Hub Entertainment Research shows young viewers especially are influenced by content that is branded as an Original. Twenty-five percent of viewers ages 16-34 say the term makes them a lot more interested in a show or movie, and 70% report being a little more interested.

But not all content is created equal. The study finds viewers associate Netflix with the best Original shows. Among all TV viewers, 29% say they think Netflix has better original content. That’s five times higher than the percent choosing the second-ranked source which is CBS, at just 6%. Prime Video came in third with 5%.

However, the list looks a lot different among viewers in the 16-34 age range. Netflix was still king, this time preferred by 38%. But Disney+ was the second choice for original content by 7%, followed by Hulu at 6%.

Originals exclusive to a certain platform can be a big driver in swaying viewers to sign up for a particular service. Among those who had heard that Netflix would be releasing a new original movie each week, 88% say it was a reason for signing up—including 59% calling it their main reason for subscribing.

Likewise, Disney+ becoming to exclusive home for certain new films and franchise titles gave 68% of people a reason to subscribe. And 77% call HBO Max’s announcement about WarnerBros films coming to the platform on the same day as their theatrical release a reason they subscribed, with 48% saying it was their main reason.

Some of the main Originals mentioned by participants in the study include

  • The Mandalorian (Disney+)
  • The Crown (Netflix)
  • Wonder Woman 1984 (HBO Max)
  • The Handmaid’s Tale (Hulu)
  • Stranger Things (Netflix)
  • Outlander (Starz Add-on)
  • Game of Thrones (HBO Max)
  • Cobra Kai (Netflix)
  • Hamilton (Disney+)
  • Tiger King (Netflix)