T-Mobile is spending big with the goal of getting their new live TV streaming service. It started with a deal to buy Layer3 TV for $325 and an additional $150 million investment into R&D and steps toward a launch later this year.
Even with this heavy spending T-Mobile CFO Braxton Carter said they expect a quick payback on their investment during a talk last week at the Morgan Stanley Technology, Media & Telecom Conference.
“To me every dollar counts…but relative to the cash generation of the business we think that there’s going to be a fairly quick payback on it,” Carter said. “We think that if there’s an industry that’s ripe for disruption, it’s the cable industry,” he said.
Details are still thin on how T-Mobile plans to disrupt TV but according to reports, T-Mobile plans to use Layer3 TV to be the backbone of their new TV service. This will allow T-Mobile to get a jump start on their service without the need to start from scratch.
What we do know is what T-Mobiel CEO John Legere said recent. “That’s where we come in,” added the CEO. “We’re gonna fix the pain points and bring real choice to consumers across the country. It only makes sense for the Un-carrier to do to TV what we’re doing to wireless: change it for good! Personally, I can’t wait to start fighting for consumers here!”
Here is the original announcement from T-Mobile:
“People love their TV, but they hate their TV providers. And worse, they have no real choice but to simply take it – the crappy customer service, clunky technology and outrageous bills loaded with fees! That’s where we come in. We’re gonna fix the pain points and bring real choice to consumers across the country,” said John Legere, president and CEO of T-Mobile. “It only makes sense for the Un-carrier to do to TV what we’re doing to wireless: change it for good! Personally, I can’t wait to start fighting for consumers here!”
Exactly what this service will be is still unknown. So far all we know is T-Mobile plans to launch a “disruptive TV service” in 2018. With this being T-Mobile it is unlike to be a traditional TV service but at this time we still do not know exactly what this service will look like.
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