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T-Mobile is Adding More Video Content By Partnering With Quibi Ahead Of an April Launch

T-Mobile and Quibi have come together to make Quibi a T-Mobile offering when the short form content streaming platform launches in April 2020.

T-Mobile already has 83.1 million customers and, now that the FCC has approved a merger with Sprint, that number will be increasing if the deal goes through. Those numbers will certainly give Quibi the audience they’re looking for.

“Quibi will deliver premium video content for millennials on a technology platform that is built exclusively for mobile, so a telecommunications partner like T-Mobile, with their broad coverage today and impressive 5G road map, is the perfect fit,” Quibi Chief Executive Meg Whitman said in a statement, according to the LA Times.

Quibi was formed by Jeffrey Katzenberg and has already raised $1 billion in financing. Disney and WarnerMedia are among the platform’s funders. Quibi will reportedly charge around $5/month with ads or $8/month for an ad-free version.

The streaming service has shared plans to use the mobile viewing experience to its advantage. Quibi videos will include features like changing images by tilting the phone screen.

“Of course Quibi and T-Mobile are working together – we’re two mobile-centric disruptors committed to challenging the status quo and giving customers incredible experiences,” T-Mobile CEO John Legere said in a statement.

Terms of the deal have not been released.

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