Does cable TV feel a lot more expensive now? It is! The average cable bill is now $107, which is up 50% from 2010. This all comes from a new study from the Leichtman Research Group, Inc (LRG). Compared to 2017, cable bills are up 15% leading to fears that this is just the start of increasing cable prices.
LRG surveyed 1,152 US households to come up with this average. They found 78% of the United States still pays for a traditional pay-TV service. That number is down from 89% in 2008.
Saving money still seems to be the biggest factor when cutting the cord. 27% of Americans making less than $50,000 do not subscribe to a traditional pay-TV service. Only 20% of households with annual incomes over $50,000 do not pay for a traditional pay-TV service.
From looking at that data, it is clear that as the price of cable TV continues to go up the number of Americans cutting the cord will increase.
What was your pain point? At what point did cable TV become too expensive for you?
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