Cord cutting had a lot of ups and downs in 2015. Although there were mostly ups, there were a few blunders that made everyone wonder.
Read on for what we think are the greatest blunders of 2015.
#3 Roku 2 and 3 Rereleases
Roku came out with an update to the Roku 2 and 3 and really pushed the new, faster devices and voice control on the Roku 3 remote. However, by keeping the same names Roku created a huge amount of confusion with upset buyers who wanted the new Roku but ended up with the older model.
In short this was a failure of marketing with many Walmarts receiving new displays for the new Rokus but still selling the old Roku models. Hopefully the next time Roku makes any real upgrades they will at least make a change like Roku 3.5 to help avoid confusion.
#2 Sony Vue
The Sony Vue TV streaming service was billed as a competitor to Sling TV, but what we got looked like your local cable company’s idea of cord cutting. With bills starting at $50 a month and just a handful of changes the Sony Vue service made buying cable look like a good deal.
Sony seems to think cord cutting is just about streaming but it’s about so much more.
#1 Apple TV
First, there are a lot of positives about the Apple TV; however, Apple made one huge mistake: not including 4K. The reason the lack of 4K is a big mistake is that it allows Roku and Amazon a clear point to beat up on Apple.
With 4K TVs now dropping down into the $600 range for a good 40” model and prices expected to continue to fall in 2016 the lack of 4K will hold the Apple TV back, especially with Apple’s slow update schedule for the Apple TV, which means we won’t see an update until late 2017, giving Roku and Amazon two full years to dominate.
So those are the top-three biggest blunders of 2015.