This week the head of PlayStation Vue and Vice President at Sony Dwayne Benefield talked with WGN Radio. One of the questions that came up was why Sony dropped several channels from PlayStation Vue including Viacom channels.
During the talk the host asked why PlayStation Vue dropped some channels and Dwayne Benefield answered by saying: “The way we look at programming Vue is you know the consumers are paying us their hard-earned dollars, $45 a month minimum now for our package of channels and so the way that I look at that is what is the best content we can deliver for that $45. So obviously there’s a lot of channels out there, most of which we carry but there are some that we don’t, and so it’s a continuous evaluation based on what consumers are valuing versus what it cost us to ensure that we deliver an incredible value proposition. So when we make programming changes, whether it be addition or deletion, that’s always with the mindset to improve the value proposition for our consumers”
This is the fight all streaming services have as they balance keeping prices low as they work to offer channels most people want and maybe not offering the less popular channels. The question now is did they make the right move by dropping Viacom channels in exchange for keeping other channels?
So what do you think? Did PlayStation Vue dropping Viacom channels hurt them? Leave us a comment and let us know what you think.
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