The NFL and Twitter announced today that they have entered a multi-year partnership extension. With the deal, exclusive content will be made for Twitter Spaces, Twitter’s new live audio feature.
This is the first time that a professional sports league has partnered with Twitter to offer sponsored Twitter Spaces. The Twitter Spaces will be available throughout the upcoming season and major NFL events, with NFL players and talent using the Spaces to share insights about games.
The Twitter and NFL partnership will include:
- New Highlight Offerings – Curated videos featuring recaps of the best touchdowns, highlights and Tweets each week of the season with first-of-its-kind opportunities for brands.
- Expanded NFL Twitter Votes – Fans will be invited to vote each week on the hottest topics and takes burning through the NFL Twittersphere in an expanded set of Twitter Polls.
- Providing Fans the Best Moments from Every Game – The NFL and its Clubs will bring the best moments from every game to the #NFLTwitter community through highlights, and on-field coverage and Twitter Moments.
“The commitment to Twitter Spaces represents another innovative step forward in the longstanding partnership between the NFL and Twitter,” said Blake Stuchin, Vice President, Digital Media Business Development, NFL. “We’re excited to bring NFL fans a new way to engage with live audio ahead of our biggest events of the year and every week throughout the NFL season.”