When the Kansas City Chiefs and San Francisco 49ers play in Miami on February 2nd, millions of football fans around the country will be watching. With the rise of cord cutting, many of those viewers will be streaming the event.
Adtaxi recently released the 2020 “Super Bowl Viewership and Consumer Streaming Trends Survey” which shows that more viewers than ever will be streaming the game. 24% of viewers say they are planning to stream the Super Bowl, up from 21% last year and just 8% the year before.
“The horse is out of the gate. Digital platforms are capturing historic Super Bowl audiences, with TV and cable increasingly losing hefty chunks of audience with each passing year,” said Chris Loretto, executive vice president of Adtaxi. “As streaming services flood the market with competing content, prices and access, the question is not whether Americans will stream big games, but which services will nab their attention.”
Viewers won’t be watching for the game alone. 62% say they are enthusiastic about watching the commercials, while 58% say they are enthusiastic about the game and 48% say they enthusiastic about the halftime show.
Are you planning on watching the Super Bowl without cable? Here’s how you can watch on Roku, Fire TV, and Apple TV.
Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.