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The War on Piracy is Heating Up With New Technology

remote pointing at tvRecently, Intertrust and Friends MTS announces a partnership agreement to enhance Intertrust’s ExpressPlay content protection platform with cutting-edge Friend MTS anti-piracy and watermarking technology services.

This partnership will add another layer of protection to the ExpressPlay content security suite. The goal is to tackle piracy with an anti-piracy platform that can effectively shut down a stream  by stopping transmission from the endpoint where it’s being redistributed illegally.

“Modern content security is essential for safeguarding the revenue of premium live broadcast and streaming services, and the addition of the Friend MTS technology into our cloud-based multi-DRM solutions ensures robust, end-to-end protection against a myriad of piracy and illegal content access issues,” said Ali Hodjat, product marketing director for Intertrust Media Solutions. “We see live premium sports as an area of great concern for our customers as the variety of media access technologies evolves. Advanced watermarking and enforcement in live events has the potential to prevent significant revenue loss from illicit restreaming.”

Piracy is more prevalent than ever, with illegal streaming services being sued by television providers and millions in revenue being lost each year due to piracy.

“Prolific growth in piracy is undermining subscriber revenue and cutting into profits, making it essential for content owners, broadcasters and OTT service operators to prioritize anti-theft measures and take decisive action,” said Simon Hanna, Regional Vice President, EMEA, Friend MTS.  “The addition of watermarking and anti-piracy services to ExpressPlay, powered by Friend MTS, has the potential to significantly reduce unauthorized content redistribution and access in a matter of just minutes.”

The ExpressPlay anti-piracy solution incorporates Friend MTS content and revenue security functionality, including content monitoring and legal enforcement for channels, events, and other content. Video watermarking works by embedding a unique identifier for each user to find which user is re-streaming content.

A set process and real time ability to detect and stop piracy offers the ability to stop illegal redistribution immediately. ExpressPlay DRM is the only multi-DRM cloud service that supports all five major DRM platforms: Apple FairPlay Streaming, Google Widevine, Adobe Access, Microsoft PlayReady and the open-standard Marlin DRM.

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