The Weather Channel Doubles Down on Weather & Plans to Relaunch Local Now


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Recently the Weather Channel was sold to new owners and now it looks like they are making quick changes to the network and their Local Now service.

The first major change is a new look with mixed-reality capabilities. “By harnessing the power of advanced, real-time graphics renderings and visual effects with Frontier powered by Unreal Engine, The Weather Channel is further pushing the limits of broadcast presentations for real-time immersive storytelling. Viewers will see towns and local street corners recreated in astonishing detail; meteorologically accurate tornadoes, hurricanes and the devastating effects of storm surge. They will look just as real as the images and video you see in the movies.” The Weather Channel said in a statement sent to Cord Cutters News.

“Our immersive mixed reality (IMR) presentations will combine 360 HD video and augmented and virtual reality elements that are driven by real-time data and our expert on-air talent to transport our audience into the heart of the weather, said Michael Potts, Vice President, Design for The Weather Group. “Using The Future Group’s Frontier powered by Unreal Engine for weather broadcasting has never been done before. We are excited to continue our investment in the latest technologies that are not just cutting-edge, but on the bleeding edge of design and science.”

The Weather Channel will also double down on weather-related original programming with 85 hours of weather shows this year. This will include programming like Killer Weather and Heroes and Survivors that will premier this year.

Local Now will also get a face life with a revamped Local Now launching in Spring 2018. You can now access Local Now on Sling TV, YouTube TV, Xumo, MobiTV, fuboTV, Plex, iOS, Android, Roku and Amazon Fire TV.

Local Now will partner with the Associated Press, Reuters, Foursquare, American City Business Journals, Stadium, Cheddar, Pointslocal, SportRadar, Internet Video Archive, TrafficLand, INRIX, Flight Aware, Tribune Content Agency and more. All in an effort to offer a new and improved experience.

Look for these changes to roll out over the new few months.

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