TiVo announced today an expansion of its partnership with the free streaming service Pluto TV. With the partnership, 72 featured Pluto TV channels are coming to the TiVo+, the company’s own ad-supported streaming service, exclusive to TiVo customers.
“TiVo really knows how to drive discovery of our great linear and on-demand content. We’re very excited to be advancing our partnership with TiVo in a way that puts Pluto TV content front and center,” states Jeff Shultz, EVP and chief business officer, Pluto TV.
The channels making their way to TiVo+ offer both linear and on-demand content including movies, news, sports, kids, entertainment and lifestyle programming, along with 13 new Spanish language channels.
“Pluto TV has been an integral partner helping us make more incredible content available to our customers as part of our fully integrated TiVo+ experience. These new channels compliment the tens of thousands of hours of free-to-view on-demand entertainment from our other partners and this expansion really demonstrates our commitment to offer a range of free, high quality programming for our customers,” said Matt Milne, chief revenue officer, Xperi.
TiVo+ launched in October 2019 and now has 144 channels with a wide range of content. The service has seen unique viewership increase 90% and viewer engagement increase 165% in the last 6 months alone.
Pluto TV is available now for TiVo Stream 4K users and will now begin rolling out to customers on select TiVo DVR and related devices.