Today, TiVo announced its new partnership with SpotX to monetize TiVo+ and TiVo’s CTV inventory. SpotX will actively manage, sell and optimize TiVo’s ad inventory across its entire brand, driving revenue and increasing demand sources. Connect TV (CTV) is short form, skippable advertising that promotes relevant content to target audiences.
“At TiVo, we are committed to providing premium Connected TV (CTV) advertising offerings for media buyers. Our best-in-class user experience, highly engaged viewers and insights from audience data offer a unique opportunity for advertisers and TiVo+ content partners to effectively communicate their marketing messages within TiVo’s premium environment,” said Walt Horstman, SVP and GM of Data and Advertising at TiVo. “We chose SpotX as our SSP because they are proven industry leaders in the rapidly growing CTV advertising ecosystem with unique expertise in the market.”
TiVo+ has continued to grow its range of offerings as a free, ad-supported streaming service that boasts thousands of TV shows and movie titles in its library. Now, TiVo will be able to offer advertisers new ways of reaching audiences through this partnership with SpotX. According to a press release, the new CTV ad products include pre-roll DVR that allows advertisers to place their messages in the context of the most premium linear programming: prime-time broadcast; and CTV ad units within a diverse set of AVOD streaming services.
“We see hardware and software platforms as the next important player within the advertising ecosystem because they aggregate audiences, retain a big chunk of the inventory pie, and hold proprietary audience data which is highly coveted,” said Geoff Spence, RVP of platform at SpotX. “The growth of free, ad-supported, streaming TV services and changes in viewership has positioned TiVo as a formidable player in the marketplace by offering advertisers new ways they can reach a premium audience. We are thrilled to offer our technology, services, and expertise to TiVo and look forward to driving more demand its way.”