Today the free streaming service Tubi announced a new deal to bring branded channels to Tubi full of content from content partners like Dove Channel, MGM, and BabyFirst TV to name a few.
Now on Tubi you will find branded channels full of content from providers like MGM and the Dove Channel inside the Tubi app. No longer will you need to sort through categories like Family to find Dove Channel content as it will now all be easily found in one spot.
“Tubi Channels are essentially Amazon Channels for free video on demand, offering instant distribution across all OTT devices and the growing distribution network of the Tubi app,” said Farhad Massoudi, founder and CEO of Tubi, Inc. “Finding audiences in the increasingly fragmented OTT space is incredibly hard, and Tubi Channels makes that process significantly easier for our content partners. Through Tubi Channels, our partners are able to scale content distribution to reach new audiences and monetize IP.”
“In an age when many streaming services are downplaying brand awareness for content owners, we’re doing the opposite,” said Adam Lewinson, Chief Content Officer for Tubi. “With Tubi Channels, we’re giving content brands more exposure on the Tubi platform, while providing audiences with the fastest path to the content they want to watch.”
At launch, Tubi Channels will include Docurama, Dramafever, Complex, ConTV, Dove Channel, MGM, Shout Factory, BabyFirst TV, Wham Network, Combat Go!, and Hally Pop. Tubi says additional deals with major TV networks will be rolling out later this quarter. At launch, Tubi Channels will include 500 titles and more than 1,200 TV episodes with more on the way. This is in addition to the more than 8,500 titles available every month on Tubi.
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