This week, Fox shared its first quarter earnings. Fox Corp acquired Tubi in a $440 million deal in March, giving the free streaming service the resources to build its content library and grow within the ad-supported streaming marketplace. Because Fox Corp is now the owner of Tubi, we got some insights about numbers and viewing habits of the free service.
According to the Q1 report, Tubi generated a total viewing time of over 200 million hours in April alone. That’s up 150% year over year.
So, what are Tubi viewers watching? Last month, Fox began adding its content to the free platform, starting with its hit show The Masked Singer. The Masked Singer is consistently ranked number one in weekly ratings and averages 15 million viewers across all platforms. The success of the show carried over to Tubi and is now the number one TV show on the service.
The top shows on Tubi currently are The Masked Singer, Hell’s Kitchen, Gordon Ramsay’s 24 Hours to Hell and Back, and Degrassi: The Next Generation.
The service also has a solid selection of on-demand movies. The top movies currently on Tubi are Annie (2014), Maid in Manhattan, Soul Plane, and The Big Short.
Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/
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