Today, Vevo announced that it has partnered with XITE to create a new music video app for Apple TV. The app will include an extensive music video catalog, a new interactive user experience, and personalization for each user.
With this free app, Apple TV users will be able to search for music videos and find playlists based on genre, mood, and artist.
“Globally we are seeing tremendous growth in the living room. As of this month Vevo has seen a 50% YOY growth in CTV viewing in the US and 26% globally,” said Kevin McGurn, Vevo’s President of Sales and Distribution. “We have already seen success working with the XITE team as their ad sales partner over the past year and this is a great next phase for us both. Joining forces with XITE will mean a total refresh for our Apple TV customers, with an interactive UX and new personalization features but with the same music videos they love. We are pleased to be partnering with them as we continue to bring our content to a growing global audience and celebrate the music video.”
With this partnership, Apple TV will join Samsung TV, Roku, YouTube, Telstra TV, Sky Q, Now TV, Virgin, Pluto TV, Amazon’s Fire TV & Echo Show, Xumo and Vewd in making Vevo available to its users.
“XITE’s sole mission has always been to provide the world with the ultimate music video experience,” said XITE’s Co-CEO, Cees Honig. “Now our cutting-edge technology is powering the strength and reach of Vevo’s brand for Apple TV, and their first-in-class ad sales organization. Working together with the Vevo team has pushed both organizations to innovate and think even bigger. I’m excited for consumers and the industry to see what we’ve created with this partnership.”